by: Steve Tanner
Read the title of this article over a couple of times in your head so it really starts to sink in.
So what does this title really mean. Well, there's no beating around the bush with this one... it means exactly what it says.
If your site is NOT an order-pulling, money-sucking mean machine then it's not really worth promoting your product, whether it's a killer product or not.
It is vital that your site has a well-written and extremely powerful sales letter that will hook your prospects and reel them in like a fish.
Your goal is to walk your prospect through your sales letter straight to your order page where they will be so excited, they would have already whipped out their credit card from their wallets.
"Your Site MUST Influence Visitors To Buy"
Now ask yourself this... "I have an amazing product but do I really have a killer converting website?"
If you're not really sure, take a look at your web stats:
- How many unique visitors did your site receive last month?
- What's the average time spent on your sales page per visitor?
- How many people clicked onto your order page but didn't order?
- Most importantly, how many visitors actually ordered?
Armed with this information, you can now look at how well your site is performing and how you can improve your site's conversion rate.
As you probably well know, the industry standard conversion rate is 1% which is not bad, but then again not that good either.
If your site is converting under 1% then it needs serious and immediate attention because you're losing a lot of money, more so if you have a high traffic site.
Let's just take a look at a quick example, so you can see it more clear in black and white.
Let's say your site converts a 0.5% and you only receive 100 unique visitors per day. Your product sells at $97.
This means that you're roughly selling half a product a day, an average of 15 sales per month, right?
100 visitors per day x 30 days = 3,000 visitors per month.
3,000 x 0.5% = 15 (15 sales per month)
15 sales x $97 = Monthly income of $1,455
This is definitely NOT a killer site. It would need major time spent on creating a high converting sales letter.
Now, let's say you have your current sales letter scrapped and a brand new one created that converts at 1.5%
How does this affect your monthly income? Let's take a look.
100 visitors per day x 30 days = 3,000 visitors per month.
3,000 x 1.5% = 45 (45 sales per month)
45 sales x $97 = Monthly income of $4,365
$4,365 - $1,455 = $2,910
That's nearly an extra $3,000 per month without generating any extra traffic to your site.
Do you see how powerful a well-written sales letter can be.
It doesn't matter what kind of product you're selling and it doesn't necessarily have to be a marketing 'How To' product.
You could be selling a product to do with travel, gardening, pets, music, sport, dating, cooking, it doesn't matter.
But what does matter is, if you want to see a pile of orders in your inbox every morning when you wake up, then your sales copy has to be nothing short of order-pulling.
It MUST be a high sales converter otherwise you're leaving a pile of cash on the table which should really be in your bank account.
So what conversion rate would I class to be a killer site... 1.5%?
No... 1.5% is good, but there is room for improvement.
What about 2%?
Now we're getting somewhere. 2% is a great conversion, obviously 2.5% is even better and I'd be pretty happy if my site was converting between 2% and 2.5% but personally, I still wouldn't class it as a killer site.
This is what I like to aim for... the 3% mark.
Now we're definitely talking. I'd class a site converting 3% of it's visitors into paying customers as a killer site.
Personally, I prefer NOT to use sales letter generators but to write my sales letters from complete scratch starting with a blank piece of paper.
I find that this gives me great scope and does not limit my creative juices as if I were to use a generator.
My websites have seen conversion rates as high as 3.8% which I feel is pretty darn good.
Along with a powerful sales letter, it is advisable to have a quality set of graphics, so your site likes professional.
If your site has a quality look to it, then your potential customers are more than likely to think that your product is of high quality.
This can also improve sales dramatically because seeing a picture of your product makes it look like a real physical product that they can get their hands on.
People like to see things before they buy. So when you show them a picture of your product, this will increase it's perceived value inside your prospects head and this will increase your sales.
By using world-class website graphics, some marketers have experienced a conversion rate increase of over 400%.
A quality looking website, pleasing to the eye and an amazingly powerful sales letter when put together, will create a site that will influence prospects to buy.
Copyright 2005 OneForce Marketing
About The Author
Steve Tanner has been marketing online since 2002 and has created many best-selling products. His latest project is a brand new service called Sites That Influence and is sure to be another online hit. Just go to: http://www.SitesThatInfluence.com.
|
5 Ways To Improve Your Adsense Earnings
5 Ways To Improve Your Adsense Earnings
by: Erika Ackerman
If webmasters want to monetize their websites, the
great way to do it is through Adsense. There are lots
of webmasters struggling hard to earn some good money
a day through their sites. But then some of the
?geniuses? of them are enjoying hundreds of dollars a
day from Adsense ads on their websites. What makes
these webmasters different from the other kind is that
they are different and they think out of the box.
The ones who have been there and done it have quite
some useful tips to help those who would want to
venture into this field. Some of these tips have
boosted quite a lot of earnings in the past and is
continuously doing so.
Here are some 5 proven ways on how best to improve
your Adsense earnings.
1. Concentrating on one format of Adsense ad. The one
format that worked well for the majority is the Large
Rectangle...
5 Ways To Improve Your Adsense Earnings
Generators > 5 Ways To Improve Your Adsense Earnings
How To Use Online Auctions As Traffic Generators
How To Use Online Auctions As Traffic Generators
by: Paul Jesse
There are thousands of online auctions on the internet. People love them because they can usually find great bargains. If you have an online business, you can use them to increase traffic to your web site.
You could create an electronic book or report that relates to your online business, then auction it off at an online auction. You could increase traffic to your web site by placing an ad for your web site in the electronic publication. Some online auctions will even allow you to link directly to your web site.
Electronic publications won't cost you anything to ship. You could send them via e-mail or allow people to download the electronic publication from your web site. You can also auction them off for a lower price. When they visit your web site you could offer them a higher priced product.
You could also get traffic from people who don't bid or don't get the winning...
How To Use Online Auctions As Traffic Generators
Generators > How To Use Online Auctions As Traffic Generators
5 Ways How You Can Boost Your Google AdSense Earnings
5 Ways How You Can Boost Your Google AdSense Earnings
by: Mohd Fairuz
Google AdSense is a great way for webmasters to monetize their websites. While many webmasters are struggling hard to earn $3 - $10 per day, some 'genius' webmasters have already enjoyed $30, $100, and even $300 a day from AdSense ads on their websites. How are these 'genius' webmasters differ from their counterparts? They think different! They think out of the box!
Let me share with you some tips which has been responsible in boosting my AdSense profits by 700%. Here are 5 of them, and if you follow these steps, I'm sure you'll see a difference in your AdSense income.
Here are the tips:
- I concentrate on 1 format of AdSense ad, which is the Large Rectangle (336x280). This format has been proven to work with me in resulting high click-through rates (CTR). Why this format? Because the ads look like normal web links, and people are trained to click...
Generators > 5 Ways How You Can Boost Your Google AdSense Earnings
Promoting My Affiliate Programs. How?
Promoting My Affiliate Programs. How?
by: Vickie J. Scanlon
Getting your website up, is really just the first phase of your journey to a career on the Internet. You must promote your website, your product or your service to the world. Well, how do you do it? Maybe this article might help you in getting started or give you additional ideas.
There are many different ways to promote your affiliate program, however, it depends upon what type of program it is, ?Your Turnkey Program? or Affiliate Linked-Program for selling a product.
Hmm-mm, interesting.
What works, what doesn?t?
GET OUT THE WORD
Bulk Emailing ? Bulk emailing use to be the craze.
Did you notice the word use to be the craze.
That has changed with the stricter spam rules and penalties ? all to protect us.
But bulk emailing can be done, if you have an opt-in list ? such as, through a newsletter.
But don?t overextend the...
Generators > Promoting My Affiliate Programs. How?
Spyware The Enemy To You And Your Computer
Spyware The Enemy To You And Your Computer
by: John Maier
There is a good chance that if you are actively online with your computer system that in some way spyware will get installed. All it takes is just clicking on the wrong site or by signing up for some web programs. Pretty much everyday there is a new form of spyware that has been created by someone or some company that is seeking information. Also with the easy availability of high speed internet services it has made the spread of spyware even faster and easier.
Spyware was originally designed to monitor and transmit back information to its ?home? or creator without the user?s knowledge sometimes. This data would used to send back advertising ads usually popup to your computer. Over time spyware has changed and grown and now it has four biggest types of ?malicious software? and threat to computers worldwide along with viruses, Trojans and worms.
So what are the major dangers with...
Spyware The Enemy To You And Your Computer
Generators > Spyware The Enemy To You And Your Computer
How To Use Online Auctions As Traffic Generators
How To Use Online Auctions As Traffic Generators
by: Paul Jesse
There are thousands of online auctions on the internet. People love them because they can usually find great bargains. If you have an online business, you can use them to increase traffic to your web site.
You could create an electronic book or report that relates to your online business, then auction it off at an online auction. You could increase traffic to your web site by placing an ad for your web site in the electronic publication. Some online auctions will even allow you to link directly to your web site.
Electronic publications won't cost you anything to ship. You could send them via e-mail or allow people to download the electronic publication from your web site. You can also auction them off for a lower price. When they visit your web site you could offer them a higher priced product.
You could also get traffic from people who don't bid or don't get the winning...
How To Use Online Auctions As Traffic Generators
Generators > How To Use Online Auctions As Traffic Generators
Inside Insurance ? Protection Priorities
Inside Insurance ? Protection Priorities
by: Rachel Lane
Protecting your home
Although you have no legal obligation to insure your home, your mortgage company will want to protect their investment with buildings insurance. However, it is also worth protecting your own investments, so even after you?ve paid off your mortgage, you should ensure you?re financially covered.
Home contents insurance and personal possessions insurance
According...
Inside Insurance ? Protection Priorities
Generators > Inside Insurance ? Protection Priorities
flower It's No Good Having A Killer Product If You Don't Have A Killer Website
Dried Flower Wreaths Keep Nature's Beauty Alive
Dried Flower Wreaths Keep Nature's Beauty Alive
by: Dawn Keadic
There are few things more beautiful than a flower. Floral decoration is a mainstay because of this unrivaled natural beauty. Drying and preservation techniques allow one to decorate their home with true flowers instead of sometimes-inferior silk and artificial alternatives. Dried flower wreaths provide a spectacular way to keep nature's beauty alive for several years.
Often, wreath makers...
flowers It's No Good Having A Killer Product If You Don't Have A Killer Website
Generators > Dried Flower Wreaths Keep Nature's Beauty Alive
flowers It's No Good Having A Killer Product If You Don't Have A Killer Website
It's No Good Having A Killer Product If You Don't Have A Killer Website handbags
It's No Good Having A Killer Product If You Don't Have A Killer Website